The digital marketing industry is fast-growing, and Incognito Worldwide stands out as a one-stop marketing destination with an extensive service portfolio and specialized expertise. We sat down with their seasoned applications specialist, Nihanth Kandimalla, who heads the team as VP of operations. The company offers a wide range of branding, technology, and marketing solutions.
It aims to transform their clients visions into practical reality cost-effectively. Its focus includes website development, content creation, marketing plan development [and implementation of SEO, directory management, social media, advertising, and PR]. Additional services include hosting, mail services, and hands-on configuration for client tools, ranging from CRMs to social media management, accounting, and event planning.
Staying Ahead with Innovations
Incognito Worldwide is a service of INICIA INCORPORATED, which also operates I2WEBSERVICES.com and I2MEDIALAB, which develops customized solutions for clients using the company’s proprietary I2MCMS platform. The Inicia teams continually research, test, and expand their expertise in new technologies, platforms, and techniques to offer clients turn-key solutions.
Redefining the Customer Expectations
Since its inception, Incognito Worldwide has focused on delivering world-class solutions at affordable prices to small and emerging companies. For over ten years, 100% of its workflow has come from client referrals, indicating that the company consistently meets client expectations. Clients recognize that regardless of the project for which they hire Incognito Worldwide, the company can serve as their single-source provider, whether it involves technology, marketing, third-party tools, entrepreneurship, or operations.
Creating a Competitive Edge and Driving Impact
Incognito Worldwide distinguished itself by its approach of analyzing each project and determining the most effective strategy to achieve the client’s goal. According to Nihanth, “the co-founders brought diverse knowledge from working with various types of businesses across several industry sectors throughout their careers. Our CEO has launched and run national logistics, entertainment, and marketing tech companies, both private and publicly-traded, while the president and CTO was named by Boardroom Media as one of the leading CTOs in the world.
What they instilled in me, and I have since instilled into our teams is that while the client always makes the final decision, we tell them with what they “need” to hear, not necessarily what they “want” to hear. We are not “yes men”; we are professionals who use our knowledge, expertise, and skillsets to help them achieve their goals, even if these goals differ slightly from their initial vision. We analyze the dream, or vision, and determine what is practical and deliver that.”
Sustainability and the Business Model
Sustainability is closely linked to client satisfaction and happiness, so how do you integrate sustainability into your business model? “The way in which we operate, from our billing and subscriptions systems to our project, task, and service ticket management, impacts customer satisfaction. We spent years testing and integrating different tools to finalize on an operating system and the development protocols that would achieve the best output. By automating much of our processes we can deliver better customer service, resulting in better customer satisfaction. Automation allows the team to focus more on planning, creativity, and development.”
AI, Automation, and Blockchain in Business Transformation
Mr. Kandimalla noted, “We research and test diligently to stay ahead of the technological curve. AI is the latest innovation in the market, and it is spreading faster than thought. We’ve taken a measured approach, integrating it slowly into our workflow, and have used it in various aspects of content development. It allows us to churn out 80% of the desired content quickly, and then we edit to achieve the results we seek.” Mario Delfino, the co-founder, president, and CTO of INICIA INCORPORATED, who was provided access to the OpenAI project to develop coding for the medical industry, has also coded and integrated AI into the company’s I2MCMS platform.”
Nurturing an Innovative Workplace Culture
Nihanth has been with the company since its inception over ten years ago and maintains the same flexible work culture it was founded on. Just as he was allowed to set his work schedule, make errors, and gain experience from those wins and failures, he says he affords the team he oversees to do the same. “I didn’t get it back then, but through the years, I came to recognize the value of learning from each fall and the sense of responsibility that comes from having the freedom to set your schedule and sort your priorities. Our work culture mostly has one rule – customer satisfaction – and our teams have a wide berth to achieve that.”
While his team uses best-of-bread platforms and methods, it is also encouraged to get outside the box, whether that is exploring and testing newer technologies, or more imaginative approaches to a problem. By challenging them intellectually and allowing for mistakes without any negative repercussions for the result, he fosters an environment that unleashes their creativity and fearlessness to explore.
A Pivotal Vision: Innovation and Opportunities
Incognito Worldwide — in collaboration with its sister company I2MEDIALAB — aims to expand its “out-of-the-box” tech solutions in the next five years to assist entrepreneurs. In addition to the tech apps and platforms, this also includes business launch strategies, content development, and comprehensive marketing services, including planning, implementation, monitoring, analyzing, and adjustments.
Leadership Insights
When advising young entrepreneurs, Nihanth emphasizes, “Always research why, how, and what makes you different. What problem are you solving, and how do you do it in a direct line without complicating it?” He also quotes his CEO, who said, “Become an entrepreneur for passion, not money. Money shouldn’t be the goal; it is just the result of a well-done job. Entrepreneurship is an endurance test—if you don’t love what you’re doing, you’ll likely get tired and quit.”
Describe “Incognito Worldwide” in a Single Line
“It’s been a serendipitous adventure. “ – Nihanth Kandimalla
