AyuSwasth
A brand led by a visionary thought leader and his core team, AyuSwasth rightfully takes pride in itself as a pathbreaker, an innovator in the market, and a leading company offering Ayurveda Patent & Proprietary Licensed products derived from Natural Sources for diverse health needs.
AyuSwasth was founded with the mission of providing scientific & qualitative herbal healthcare products using standardised herbal extracts processed with innovative technologies. With their innovative approach of infusing “Ayurveda knowledge with Science,” AyuSwasth has formulated its health products with the best technology and minds. It has used Fused Micronized Bio-Ligated Technology to process standardised herbal extracts, offering a premium quality herbal product with better and consistent results. The following are a few of the current flagship products provided by the GMP and ISO-certified company:
- AyuImmune Tablets: Immunity Booster
- AyuOrtho Tablets: For Bone and Joint Health
- AyuVital Tablets: For Vital Organs Health
- AyuQueen Tablets: For Women’s Health
A number of additional products, including those for stress management, men’s health, hair health, metabolic health, digestive health, weight management,etc., are currently being developed and will soon be available.
Differentiating factors
Today, AyuSwasthis recognised as a customer-centric, professionally efficient, and technologically driven herbal healthcare brand inclined to an upswing in the Healthcare Industry. It believes in combining science with traditions in all of its products which also marks the Unique Selling Point for the company. The various differentiating factors are as follows:
- India’s First FMB (Fused Micronized Bio-ligation) Technology-Based Herbal Products
- Formulated using Standardized Herbal Extracts / Actives derived from Natural Sources
- Scientifically Studied for their actions (Antioxidant, Anti-inflammatory, Immunity etc.)
- NABL Lab Tested for Gluten, Microbes, Heavy metals, Aflatoxins & Pesticides
- No added Colour coating on tablets (Contain only original extracts colour)
- Manufactured at a state-of-the-art Schedule-T GMP manufacturing unit
Additionally, as part of its product development, AyuSwasth closely analyses user feedback and makes required corrections as they arise to ensure that the products best suit the customer’s needs.
AyuSwasth’s Unique Product Portfolio
AyuSwasth is engaged in manufacturing and marketing speciality formations made of high-quality standardised herbal extracts that result in consistent benefits. Below is the list of major products, and their potential benefits to a customer are as follows:
AYUORTHO: Natural ingredients in AyuOrtho Tablets support mineralisation, reduce pain and inflammation, and maintain the health of bones and joints. AyuOrtho contains well-known ingredients for Bone & Joint health like Hadjod, Guggul, Shallaki, Nirgundi, etc. Hadjod& Guggul helps bone mineralisation, Shallaki & Nirgundi help counter inflammation & pain, and Laksha helps in healing. Shankh is a natural source of Calcium.
- AYUIMMUNE: Natural ingredients in AyuImmune tablets enhance immunity and function as antioxidants to help avoid allergies and infections. Well-known immune-boosting components, including Ashwagandha, Giloy, Amla, Tulsi, etc., are present in AyuImmune.
- AYUQUEEN: The natural ingredients in AyuQueen tablest provide antioxidant, estrogenic, immune-boosting, and other beneficial effects that enhance women’s health. Ashoka, Shatavari, Manjishtha, aloe vera, and other carefully chosen constituents for women’s health are included in AyuQueen. Ashoka and Shatavari support the health of the reproductive organs, Hadjod supports the health of the bones and joints, Manjishtha supports the purification of the blood, Aloe vera supports the health of the skin, Giloy is a potent immunity booster and antioxidant, Shankh is a natural source of calcium, and Mandoor is a natural source of iron.
- AYUVITAL: The natural active ingredients in AyuVital tablets maintain the health of the vital organs as well as the overall well-being through their antioxidants, immunity, and other functions. Arjuna, Brahmi, Ashwagandha, and other effective herbal extracts for the health of the vital organs are found in AyuVital. Brahmi promotes brain health, Arjuna promotes heart health, and Bhumiamla promotes liver health.
Technological Advancements – The Key Force behind AyuSwasth’s Success
AyuSwasth uses the best technology for manufacturing its products. Strong industry contacts have assisted AyuSwasth in better understanding emerging technologies that can provide clients with better product outcomes. It has introduced FMB (Fused Micronized Bio-ligation) Technology through its products, which is the first in India. Fusion involves the replenishment of Standardized Herbal Extracts with the Essential Trace Elements lost during the extraction process. Micronizing the standardised herbal extracts increases surface area for better absorption. The active phytoconstituents and the necessary trace elements establish natural connections (bioligands) in the standardised herbal extract to achieve bio-ligation. This technology helps in having a final qualitative product that can potentially improve absorption and bioavailability.
From the Founder’s Desk
Providing his insights on the significance of R&D for quality enhancement, Dr Arun Gupta apprised,“Research and Development are an intrinsic part of processes followed at AyuSwasth. At the formulation development level, we conduct research, which includes stability studies. At the efficacy level, we study and understand the mechanism behind its actions and ensure that AyuSwasth products are effective. We ultimately test our products for various quality and safety parameters like pesticides, heavy metals, microbes, aflatoxins, gluten, etc. All these processes ensure our offering of high-quality products.”
Marketing Strategies
AyuSwasth strives to take maximum advantage of digital media in organic and inorganic ways to reach out to its customers. Along with the company’s official website, it markets its items online through Amazon, Flipkart, 1MG, and Snapdeal. The team collaborates with well-known doctors in particular regions to sell the products, and it plans to broaden this channel further across India.
Dynamic Leadership
Dr Arun Gupta – Co-founder and Director
The leading man behind AyuSwasth is Dr. Arun Gupta. He is a licensed MBBS, MD pharmacology doctor and scientist with extensive experience in the research and production of herbal drugs. He presently works in the development of herbal medications, clinical research, pharmacovigilance, regulatory affairs, and herbal medicine marketing. Additionally, he provides scientific consulting on herbal healthcare. He has spoken at a number of workshops, seminars, and conferences on the development of herbal drugs, clinical research, pharmacovigilance, and regulatory issues. He has published more than 30 papers in various national and international journals and books.
Dr. Arun believes in open work culture. He strives to promote free and fair communication with his associates and constantly upholds an environment of equality and cooperation where each employee is valued and contributes to the development of AyuSwasth.
AyuSwasth Continued Glory & Expansion Plan
AyuSwasth has been recognised for its immense contribution to healthcare and getting honoured with the prestigious “Indian Achievers’ Award 2021 for Promising Start-Up” is one of them.
Being a growth-oriented business, AyuSwasth plans to use prescription and over-the-counter (OTC) approaches to expand its operations into various national and international geographies. Additionally, the team is continuously working with research institutes and other R&D facilities to produce phytopharmaceuticals and Ayurveda and Health supplement product ranges.
