Acknowledging the communication gap in the persisting PR companies thriving across the horizon, Integrated Centre for Consultancy Private Limited has come up with a gamut of exclusionary services in terms of- Media Relations, Content Marketing, Investor Relations, Crisis Management, Online PR and Image Management. The motive force behind the establishment of the company has been to stick to the basics and respect the sanctity of the communication, asserts the Founder- Dushyant Sinha, in a virtual meet conducted by our team. The CEO, Ambika Saxena, also took an active part in the conversation and our team bagged some valuable nuggets of wisdom while conversing with the duo. They cracked the discussion by elucidating, “We started the company by strictly following the idea behind the inception, and it has worked wonderfully well for us as we have grown multifold over the years.”
Inspiring business values
The core underlying principles on which ICCPL stands unwaveringly are its customer-centric approach infused with intuitiveness and probity. Dushyant responded to the question by saying that in the current scenario, a myriad of PR agencies are plagued by unrealistic expectations and translucent communication. Here, the firm majorly focuses on maintaining a transparent interaction with clients. This methodology is accompanied by the team consulting them concerning the media practices facilitating them with actual market insight and a competitive level of study. Driven by collaborative and syndicated approaches, ICCPL amalgamates several media inputs to convert those into some influential strategies to improve customer experience. So far, it has been able to deliver the utmost quality solutions to over 150 + eminent companies that have been quite satisfied with its unequalled service offerings.
A brief overview of the key persons
- Dushyant Sinha is the Founder of ICCPL, possessing more than a decade of industry experience. He is a communication expert who is eminent for his leadership quality and expertise in PR and Marketing.
- Ambika Saxena is a sales & marketing expert, who happened to be the alumni of the country’s most reputed management institution- IIM Lucknow. She is an enthusiastic professional with more than 26 years of experience in the industry and is well versed in her deep knowledge and problem-solving capabilities.
What makes ICCPL unique?
Creating exclusive and effective PR campaigns, ICCPL has always converged on its 360-degree approach utilizing strategic message development to develop brands from the ground level to make them reach their aspired business goals. And in terms of leveraging deeper know-how, the firm has proven its efficacy and expertise across the business realm of India by delivering – content marketing, investor relations, crisis management, event management & employee relations solutions, comprehensively. Unveiling the differentiating factor of ICCPL, the CEO- Ambika Saxena, “Gone are the days when stories in print were the major source of marketing & advertisement, today the digital world and platforms are the new norm. With the advancement in technology, rising dynamics of business and changing temperaments of the audience, it’s not just that the prevalence of PR & online marketing has risen exponentially but in the current era, businesses are demanding much more than just PR solutions. Being one of the top players in the market to support and offer the best solutions for online PR, ICCPL excels in the segment and this is a factor that typically differentiates the firm from the crowd.”
Owing to these extraordinary USPs only, ICCPL has been able to witness a fascinating growth of 75.6 per cent in the last FY. And the leadership team of the firm is confident that for this year, they will hit the revenue growth of 100 per cent. “We are constantly seeking greater opportunities that can help our clients gain valuable leads. The task has become tedious with the advent of social media and the ease of setting up portals. We work towards ensuring our clients & presence on all possible communication platforms and not restrict ourselves to traditional news bastions,” asserts the leadership team of ICCPL.
Reliance on the research process
Syncing with the current market dynamics, ICCPL has always been dependent on the R & D process for carving out a niche for itself in the PR industry. Backed by a team of dedicated professionals, they are constantly comprehending the intricacies of industry requirements while rolling out innovative solutions effectively. For this, ICCPL ensures to communicate with each teammate with extreme sincerity to drive better value in favour of organisational growth.
The leadership mantra
When asked to reveal his leadership mantra, Dushyant expresses that ‘Lead by example’ has worked for the company so far. “An empathetic approach without compromising on work ethics is the key for success,” he affirms. Moreover, he firmly believes in sharing the appreciatory notes received from the clients with the workforce to uplift their spirits. The PR world is under the myth of being burdened with the unending demands of clients, but the leaders at ICCPL keep their teams motivated by sharing the end results of their hard work- client contentment. Additionally, the management has always strained every nerve to render the employees with regular incentives to boost their productivity and spirits.
Notches on the belt
In its journey so far, ICCPL has made exemplary growth that has grabbed eyeballs across the space. Having said that, a few of the worthy mentions have been enlisted below-
- In 2021, it was included in the Top 50 PR Firm of the country by a leading PR and communication magazine.
- Specialized Consultancy of the Year – Real Estate 2020 by Exchange 4 Media in IPRCCA Awards.
- Bagged PR and Corp Comm 40 Under 40 Awards 2020 by E4M Group.
- Awarded PR Agency of the Year 2020 by a reputed magazine.
- PR Agency of the Year 2020 by Brand India Excellence Awards.
- Best PR Firm of the Year Pan India Awards of Excellence in MSME Innovation and Start-ups Summit 2nd edition by Time2Leap Awards in the year 2020.
- Enlisted as PR & Corp Comm. 40 under 40 winners Club by Exchange 4 Media in the year 2020.
- Considered 40 under 40 Young Turks by Impact in the year 2020
- Tagged Best MSME in PR & Media Strategies at WASME Excellence Awards 2019.
- PR Agency of the Year 2019 at India Property Awards 2019 by IBE.
- Best in PR at Double Helical National Awards 2019.
- Titled Marketing Professional of the Year in 2015 by Indian Realty Awards.
- Spotlighted as Public Relations Company of the Year in 2014 at Indian Realty Awards.
- Bagged Marketing Strategist of the Year in 2013.
Future undertakings
ICCPL poses a promising future for itself and the facet that segregates it is a robust presence across the nation along with its esteemed relationship across various media outlets. Thriving across 22 cities in India, its five prominent branches are in Noida, Delhi, Gurgaon, Chandigarh, Mumbai- and they wish to extend this presence on-the-ground access to media across the nation. Moreover, the administration plans to establish a steady presence across tier II & III cities to leverage the dormant potential existing in the rural cities of India.
A memo from the luminaries
“Our story is a perfect example of aspirations supported by well-researched market need and a conviction to deliver on the existing gaps. PR business will prosper if you stay ahead of the times and leverage the lead by constantly updating yourself. The attitude of ‘go with the flow’ will have to be put on the backburner as this field demands that you be able to change the course of the flow.”
