Innovatus Systems a software solutions company based in Coimbatore India stands unique because it combines enduring innovation with humility in a market filled with trends and disruptions. The paint and construction software segment counts Innovatus Systems as its trusted authority through the mission “Be Innovative. Stay Ahead,” which delivers practical digital tools that offer thoughtful solutions for transformation.
The establishment of Innovatus Systems on January 1 2013 followed the successful operation of CetharSoft during 2006–2012. The company took thoughtful steps towards growth while earning customer trust through exceptional product quality. The company provides solutions to clients operating in India as well as in the USA, UAE, Sri Lanka, and South Africa while establishing its presence in specific domains that merge technology with practical challenges.
The Soul of Innovatus: Sridhar Narayanaswamy – Founder and Managing Partner.
Sridhar Narayanaswamy leads this journey as the founder and managing partner who brings more than five decades of Information Technology experience to the table. Sridhar leads his team with the same energy of a 20-year-old while he guides product development and mentors his team at the age of 70.
The professional development of Sridhar started at Wipro and BHEL before he moved to other companies. He dedicated more than twenty years to the Middle East workforce while working in telecom fields and corporate banking and international trading sectors across Dubai Abu Dhabi and Oman. The desire to return to his homeland persisted throughout his time abroad. The year 2006 marked his return to India when he established CetharSoft. After his full ownership acquisition, he established Innovatus Systems as the successor company to CetharSoft in 2013.
As a leader he uses empathy alongside empowerment and a profound sense of purpose to drive his actions. The workforce at Innovatus primarily consists of women from rural Tamil Nadu and Kerala who work remotely with flexibility and pride. Sridhar devotes himself to building employment opportunities because his goal extends beyond profit generation to establishing dignified livelihoods for his employees.
He identifies himself as an unexpected business founder. The evidence from his company operations proves that his characterization is incorrect. Under his direction Innovatus Systems released two main solutions to the market.
• Colour Wizard acts as a digital tool that provides an easy way to select paint shades.
• SmartFace represents an attendance system which uses facial recognition technology to operate during pandemic times.
The products demonstrate both ease of use and accessibility while resolving actual problems according to Sridhar’s innovative methods. He is also a devoted family man. His wife Anandhi Sridhar has been his constant support. Their son, Sriram Sridhar, lives in North Carolina, USA, with his wife Sree Ranjani and son Ridham. Sridhar often says he learns as much from his grand-daughter as he does from industry experts—a reflection of his open-minded spirit. Their daughter Shalini Sridhar who lives in Chennai with her husband Omkar Sankaran and daughter Anamika.
J. Lawrence Soosai Raj serves as General Manager forboth Services and Projects at Innovatus Systems.
The Preview Services and Operations team at Innovatus Systems functions under the leadership of J. Lawrence Soosai Raj. His more than 35-year experience in IT leadership and operations enables Lawrence to unite strategic vision with people oriented management.
During his previous role at a UK based software firm Lawrence managed operations and led product development with exceptional competence. His exceptional work has earned multiple industry recognition through the following awards:
• IT Power User Award
• Next CIO Award
• Management Representative for ISO Auditing has recognized his outstanding work.
The remote-first culture at Innovatus Systems flourished because of his leadership approach. As the head of a team across Tamil Nadu and Kerala Lawrence maintains his dedication to deliver projects on schedule while focusing on both quality and customer satisfaction. Through Colour Wizard and Colours Galore platforms under his leadership the Preview Services team provides outstanding experiences that make complex paint jobs easier to understand and execute precisely.
Doraiswamy Hariharaputhran – Advisor
Mr. Doraiswamy Hariharaputhran serves as senior advisor to Innovatus Systems with his energetic leadership and forward-thinking approach. His dedication to innovation together with his mentorship work continues with no signs of decline even though he is now in his eighties.
Mr. Hariharaputhran has gained recognition for more than fifty years in the paint industry through his expert knowledge while he continues to give away his valuable information to others. His writing abilities along with his speaking and training skills enable him to deliver captivating sessions that create enduring impressions on his audience.
His continuous drive to implement digital transformation in SME paint industry operations has created significant changes. Through his mentorship at Innovatus he helps the team maintain industry trends while predicting upcoming developments and creating essential tools for small to midsized companies.
The SME paint sector has given him the title of conscience and it is a name that fits him perfectly.
Sankaran Unni – Advisor
Since becoming an advisor to the company Mr. Unni has established himself as an essential friend and guide for the organization. He stands as a dedicated member of the paint industry because of his honest feedback along with his helpful guidance and his consistent motivation.
Mr. Unni’s ability to explain complicated matters in simple terms led Innovatus to create products that both operate effectively and meet actual user needs. His guidance extends to every strategic decision and every bold visualization experiment the company conducts in the field. He functions today as an established consultant for multiple startups because his trusted guidance has led many of these companies to achievement. Innovatus Systems acknowledges him as one of its essential foundations for support.
Products That Define Purpose
Innovatus Systems has developed tools that surpass software by providing solutions which simplify decision-making:
- ColourWizard 2.0: This version offers better accessibility features and user-friendly interfaces which converts complicated colour options into straightforward interactions. Its straightforward design combined with intelligent recommendations allows it to work well for new users.
- SmartFace: The facial recognition-based attendance system SmartFace operates on smartphones as a perfect solution for distributed and mobile teams. The system functions without biometric hardware while many organizations have already started using it as their standard solution.
These tools combined have generated more than 250,000 visual previews and enabled diverse teams worldwide to transition to modern user friendly technology solutions.
Innovating Amidst Change
The COVID-19 pandemic caused massive disruption throughout the world but Innovatus Systems chose to seize this opportunity. The safety ban on biometric systems prompted Sridhar’s team to create SmartFace during a rapid development period. Digital experiences experienced a sudden rise in popularity which made ColourWizard an essential tool for users.
The company fully adopted remote work by establishing systems which maintain both accountability and collaboration in a virtual environment. The team maintains its connection and stays inspired through daily stand-ups together with weekly learning circles and guest lectures and transparent communication practices.
A Work Culture That Nurtures
The work environment at Innovatus Systems defines itself through three core values: Focused, Empowered, Collaborative. The organization follows a focused approach because they choose to excel in fewer activities than trying to handle numerous tasks. Every employee gets the freedom and backing they need to succeed which makes the workplace empowered especially for women working remotely. The team exists on a foundation of trust and mutual respect and continuous learning which makes it collaborative.
Progress with Purposeful Roots
At Innovatus, growth is guided by core beliefs and a clear vision. The company follows a well-structured, precise expansion model that reflects its commitment to sustainable progress.:
• Publish thoughtful articles and host educational webinars.
• Form strategic partnerships with complementary tech vendors.
• Refine and promote their referral network.
• Upskill teams with deep, focused training programs.
Every decision is guided by the principle: Fewer, Bigger, Better.
Dr. Sridhar Mitta – Mentor, Guru, Strategic Advisor
When Sridhar was thrust with the option to start Innovatus Systems, the first person he approached for advice was Dr. Sridhar Mitta, Founder and Chief Mentor (Formerly Managing Director) of Next Wealth. Following his valuable advices, each time, are perhaps main reasons for the strides made by Innovatus Systems. Dr. Mitta’s company NextWealth is an example for every other entrepreneur with a vision, to follow and adopt. Dr. Mitta is the first employee of Wipro in the 80s and has been a recipient of several international awards, the most recent one being the DataQuest Life Time Achievement Award.
NextWealth is India’s most trustworthy and innovative AI enablement services provider committed to empowering businesses across the globe to harness the potential of Artificial Intelligence. They specialize in providing innovative Human in the Loop (HITL) solutions for AI/ML models that drive innovation, enhance decision-making, optimise operations and unlock unprecedented business growth.
Next Wealth’s objective is to provide employment to graduates from small towns with an emphasis on women and this is what Innovatus Systems also follows.
We are deeply indebted to Dr. Mitta always.
Final Thoughts from the Founder
Sridhar offers this insight to entrepreneurs: “Don’t chase success. Chase significance. Learn from everyone— even children. And remember, entrepreneurs don’t take risks—they learn to mitigate them.” He ends with gratitude: “To my team, my advisors, and my family—thank you. Innovatus is not mine alone. It belongs to all who helped build it, shape it, and believe in it.”
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