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51ALL TYPES OF KITCHEN ACCESSORIES AND CABINETSIt is ensured that the customer gets each and everything required for her kitchen. Having a wide range of accessories- Alfa, Beta and Gama, Ultrafresh can fulfil the different demands of all its customers concerning the taste, design and budget. The company confidently states, %u201cNarrow, large, low or high, you name it and you can find it in the Ultrafresh collection. We keep introducing and improvising the kitchen utility options to optimize space management and to improve the cooking experience. Our kitchen innerware solutions come in various sizes and modules.%u201d INCEPTION AND STRENGTHHaving started in 2018 and with a lot of customer-friendly facilities, the confident CEO says, %u201cWhen we had started, we had less than 20 employees and at present, we are nearly 300. We take special care of the criteria while recruiting people, that each one is skill-set as well as cultural fit. Delightful collaboration, proactive accountability and integrity in commitment are our core values.%u201dQUALITY IS OUR TRUSTFor Ultrafresh Modular Solutions, quality is not something that could be ignored. In fact, it is something very, very important. The material is the best in quality and to confirm this, it is made to go through a good number of quality tests before dispatching the f inal thing. Greenply is what the company%u2019s trust is in and only, it is used since it%u2019s a boiling waterproof marine ply. The fact could not be denied that the Indian kitchens are subject to more damage because they are open to more moisture. First of all, the weather conditions and then, the usage of water due to the Indian cooking habits and therefore, these leave an adverse impact on the particleboard. The owner states, %u201cDue to the usage of Greenply, we could sleep well during the night because we know our customers have received a long-lasting product from us.%u201dALL-IN-ONE STEEL KITCHENSUltrafresh believes in providing extra to the customers and therefore, steel kitchen options, both in stainless steel and GPSP steel are offered by the company. Both carcass and shutters can be made in steel with various finishes available, and these are all eco-friendly, termite-proof, fungal resistant and thus, long-lasting. UNDERSTANDING THE CUSTOMERS%u2019 STYLE AND PERSONALITYThe company serves two types of customers. First, directly individuals who look for modular transformation and secondly, businesses that require modular solutions, either for themselves or for their clients. Right from ensuring the best experience for them to after-sales services win their trust in the company. The customers are contacted on a real-time basis, provided with the customized option that matches their style. Understanding the customers%u2019 style, taste and personality and presenting them the design reflecting their personality, are focussed on.OWN STATE-OF-THE-ART PRODUCTIONHaving own state-of-the-art production adds a lot to services rendered by Ultrafresh. They can offer complete modular kitchen solutions. Also, pan India sales outlets and service network is an additional advantage. These in turn all services and thus incomparable cost, quality and design could be provided by Ultrafresh.TEAM MEMBERS WITH A SINGLE MOTIVEThe CEO proudly mentions, %u201cWe always keep our team members hungry. Everyone at Ultrafresh wakes up and comes to work (or works from home till late) with a dream in mind, to be the number one kitchen brand in the country. We have an excellent retention rate and I think this is because we have a team that is proud of what it has achieved, and ambitious and eager to see how quickly we can reach the top.%u201d WOULD REACH 200 STORES BY 2021-22The CEO affirms, %u201cWe are going to reach the mark of 200 exclusive Ultrafresh stores by the end of this financial year while consolidating on the current stores and adding to the product mix to target a bigger ticket size for each customer acquisition. We have also recently ventured into some large B2B and institutional project orders, which again, is a vertical we are eager to explore.%u201d An Inspirational Token for Young Entrepreneurs and ReadersMr Triguynat conveys, %u201cUltrafresh has achieved its current standing in very quick time, but this is when the real test starts. When I began, we had nothing to lose. Now, there are many stakeholders involved, and so we promise to keep learning and improving, to ensure this juggernaut does not plateau here, and Ultrafresh can go from the fastest-growing to the best and the biggest kitchen company in India in the next 2-3 years. Everyone shall have the same motive.%u201d DHRUV TRIGUNAYAT Chief Executive Officer