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34 %u201cWe do the R&D innovation to improve the life expectancy of our goods by freezing and air-suction technology, which maintains the freshness of foodstuffs without the use of preservatives and offers consumers the sensation of eating newly made foodstuffs right outside their kitchen,%u201d DR. A.K. TYAGIExecutive Director, Haldiram Group of CompaniesThe Unseen Force Behind the Rise of HaldiramDr. A.K. TyagiThe key to Haldiram%u2019s success is genuinely hard work, decades of expertise, contemporary technology, the quality that meets FSSAI requirements, and, last but not least, the punchline: Taste of Tradition.A brand is the collection of expectations, emotions, experiences that contribute to a consumer%u2019s choice to select one product or service over another. Haldiram is one of India%u2019s most recognizable entities, created through decades of commitment. Each leader has a strong attachment to the brand, drawing their identity from it and putting sweat, blood, and profits back into the company.In our kitchen, Haldiram snacks have a particular place. Their success is because they produce their snacks using traditional Indian recipes sourced from various parts of the nation. In an era when few of us find snacking on foreign-branded chips cool, Haldiram has placed a major emphasis on the manufacture and marketing of traditional recipes.Haldiram is a name you%u2019re familiar with. You%u2019ve probably not heard of Dr. A.K. Tyagi. That%u2019s because he%u2019s the unseen force behind the scenes, the invisible supporting the visible. In the year 2006, he joined the Haldiram Group of Companies as Executive President and was later elevated to Executive Director. He is in charge of the company%u2019s top line, bottom line, vision, diversification, expansion, innovation, and R&D, among other things, as well as reporting to the Board of Directors.MEET DR. A.K. TYAGIWorking Behind the ScenesSince 2006, Dr. A.K. Tyagi has served as Executive Director of the Haldiram Group of Companies. He is in charge of the entire company, including production, sales, and marketing, research and development, product innovation, finance, diversification, and expansion. He began his career in 1984 with Wimpy International, a multinational corporation (A Div. of United Biscuit Empire, UK). Later, from 1988 until 2000, he worked at Uncle Chipps Company Ltd in various roles, including CEO and President of the Company. Dr. Tyagi became CEO of Amrit Banaspati Company Ltd. in the year 2000.Dr. Tyagi has received various Awards on behalf of the Company as well as at individual capacity in Uncle Chipps and Haldiram. Recently, he has received Food Industry Icon Lifetime Achievement Award in India Food Forum, Business Leader of the DR. A. K. TYAGIExecutive Director