Page 24 - Demo

24 DOMINANT AS ITS LEADEREnnoble IP is a conglomerate of IP and allied researchbased services, that works on optimizing the IP needs of 3 specific sectors - Small and medium enterprises, start-ups and educational institutions. Brought into the illumination in 2014, the company has utilized technology as its base to empower IP Services. Other than IP protection Services, it handholds its clients with research upon their raw ideas ranging from drafting, filing, prosecution to the commercialization of their patents, trademarks, copyright and designs and also provides corporate training. Shweta recollects that IP has always been the basic subject of her professional career. She has accomplished a multinational experience by working with many trending enterprises like Jubilant Groups from where she initiated her career in the IP vertical. She got a pre-placement offer while she was pursuing her MBA from Amity University. After jubilant, she started working with Amity University, where she worked in the academics and further had the glorifying opportunity of performing extensive research and development in Intellectual Property. Being primarily associated with the educational sector, Along with her entrepreneurship, Shweta is the Executive Director of Indian Academy of Law & Management. She is also the director of education at NASCAP. Being associated with the education segment, she supports the platform of ideation, where students are motivated to bring new ideas. Ennoble IP helps them to evolve these ideas into patentable inventions by provisioning them with modification, searching, drafting, filing etc. She also worked as a business analyst in SmartAnalyst in Gurgram. Ahead on the road, she acclaimed a global exposure by working as a consultant to WIPO, Geneva from 2013- 2019. Throughout this period, she authored numerous articles and 3 books which portrayed virtues of Intellectual Property Rights, Women Empowerment & Bio-ethics. TRANSFORMING A CONCEPT INTO STRUCTURE%u201cI had this vision from my childhood to build something on my own and to do something different than what others of my age were doing,%u201d Shweta acknowledges that her dream to craft her magnum opus was from a very early age. However, establishing the structure and taking it to the current standard took a huge toll on Shweta. During the formation of Ennoble IP, She was overwhelmed by anocean of challenges which primitively seemed unconquerable for her. Being a woman she had to face the orthodox nature of the society that shows R & D needs to be understood as the necessary first phase of any process leading to innovations. R&D epitomize the long-term vision of a company. - Shweta%u201c%u201c24