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25numerous prejudices for aspiring women entrepreneurs. Secondly, while attending one of the Intellectual Property conferences in Singapore, she came across the fact that India was being intensively criticized for not being able to safeguard its intellectual property. Despite accommodating cultivated brains of the generation who show their excellence in working with intangible assets, India was not able to show its optimal efficiency. This was because of an undefined framework, which lagged the nation behind in Global Innovation Index ranking. These two factors were the immediate reasons that laid down the foundation of Ennoble IP. During the time of its inception, India was quite unaware of the emphasis of IP services and the treasure it holds. This oblivious mindset also proffered unwillingness and ignorance towards the significance of investing in IP protection. To overcome this hassle, the firm formed a framework, which helped the company to provision ace grade IP protection services at 75% lower cost thanwhat is generally charged in the market.A ONE-OF-A-KIND ORGANISATIONBeing a woman entrepreneur she wanted to empower other women to come forward and portray their willingness to be financially independent, especially in rural areas. This made her innovate WIEF (Women Innovation Entrepreneurship Foundation). A non-Profit organization that gives women the platform, where they can implement their ideas to earn profits out of them. Along with this, she is also in the process of establishing SHEREAL, a tech-media platform for women. In-depth investment on R&D has promisingly brought an edge over the others for Ennoble IP. Innovation is the key to stay ahead in the domain and also helps an organization to create a competitive mindset. Ennoble IP is a technology-driven firm and through intensive R&D, it has consistently enhanced its technology platform making it convenient for clients%u2019 usage. Another USP of this organization is its approach to takingthe newly initiated business to the next level. They endeavour to provide appropriate IP protection services to MSMEs, Start-ups and educational institutions that can boost their economiesand contribute to the development of the country.EQUALIZING BETWEEN WORK LIFE AND PERSONAL LIFE %u201cI understood that to be successful in both the arenas doesn%u2019t mean I need to have equal hours at home and in the office, rather it means that I need to find a rhythm that fulfils both sides.%u201d Based on this content, Shweta acknowledges that having an entrepreneurial career can disrupt the balance between professional and personal life. But these disruptive circumstances can be mitigated by following an organized pattern that can synchronize both.In her case, she keeps a very enthusiastic mindset towards herbrainchild. She loves challenges and starts her day with the motivation to withstand all that comes in her way. Over the years, the approach towards business women has changed. However, there are still people who like to constrict women within a societal dogma. To this, Shweta believes that every woman in society has the right to lead her life like others. Hence, she feels no guilt in making mistakes in contrast to societal expectations. To streamline both the hemispheres, she utilizes experiences and lessons, which also helps her in meeting her expectations.TECHNOLOGICALLY ELEVATED TO THE TRENDSTechnology is a platform which evolves with time. The platform also enables customers to be advanced and procure fascinating ways to use it. If an organization continues to resist progress and decides not to keep up with technology, they are likely to fade away into obscurity. Shweta believes that technology is the turnkey that has taken her organization to the stratosphere. The whole world is steadily becoming technologically augmented and has given birth to many innovations (PCs, laptops, tablets and mobile devices).To stay adept with these transitions, Ennoble IP keeps updating itself according to the needs, which also helps theorganization in anticipating long term stability and growth.Furthermore, technology has enabled mankind to establish all sorts of communication at every level and it becomes important to comprehend to it. Ennoble IP has installed all the advancements to ensure smooth communication with their clients so that prospective opportunities don%u2019t leave unchecked. Along with this, the company ensures that every employee in the company is equipped and enlightened with all the installed customizations, which helps them to tailor satisfying services to their customers and keeps them competitive.A WORK CULTURE TO LOOK UP TOEnnoble IP has brought forth an enthusiastic and intellectual team, who has shown indomitable performance over the years. Each employee in the team is termed as a cornerstone of the organization. As such, management makes sure that every employee is valued as an individual, and given equal and enough 25