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26 opportunities to express themselves. Employees are their assets and to maintain their content, their management endeavours to create a productive environment and encourage the employees to be proactive and keep exchanging knowledge for their selfgrowth.Ennoble IP always provides its employees with sufficient opportunities to grow and be professionally proactive. These include training programs by experts which helps them in their professional as well as personal growth.Communication with upper management plays a major role in any business. Fathoming to this, the company maintains an %u201cOpen door%u201d policy. Every employee is allowed to approach the management board with their queries and concerns. MAINTAINING THE EMPLOYEES%u2019 CONTENT The company has installed numerous methodologies that focus on the employees%u2019 recreation. By using gamification methods,the management aims at making the employees%u2019 look towards projects and policies more appealing. These methods include the use of badges, rewards, leader boards or rankings, points, challenges, and other game elements making quantifiable tasks more engaging. The company understands that boredom depletes motivation and reduces productivity. Henceforth, to make sure employees are focused and enthusiastic about their work, the company avoids the tedious practices, giving their team the room for innovation. This helps in keeping the work culture lively and rejuvenated. This also helps in upgrading the framework with cutting%u2013edge elements. Apart from this, the company organizes various recreational activities which include regular outings, Outdoor games to make sure of proper interaction between management and employees. A very innovative method to keep employees%u2019 content includes a 10-minute dance activity once a week to refresh the employees. ACCOLADES THAT MAKE THEM ATTRACTIVE Through her accomplishments, Shweta has shown that she is a leader who has surpassed the boundaries of gender prejudices. Throughout the last 5 years, her brainchild has shown unconquerable performance and has accommodated many notable accolades. A few of them are listed belo- %u2022 Our Project WEM (Women Empowerment Mission) 2019-2020 was inaugurated with the blessings of our Honourable Prime Minister Shri Narendra Modi.%u2022 IPR leadership award by NitiAyog %u2022 Exceptional Women of Excellence%u201d at WEF (Women Economic Forum)%u2022 Women Achievers Award 2019 for Intellectual Property%u2022 Most innovative Entrepreneur in IP services of the year for Excellence Award, 2019%u2022 India Leadership Award for %u201cIndia%u2019s Best Innovative Entrepreneur in IP Consultancy%u201d%u2022 Awarded as %u201cWomen Achiever of the year for IP%u201d 2019%u2022 Awarded 40 under 40 Indian entrepreneurs by India investment Forum%u2022 Awarded CEO of the Year 2018 at India IT Summit%u2022 Awarded India Best Innovative Entrepreneur in IP Services, 2018%u2022 Ennoble IP Received Industry Excellence Award for IP Services at India IT Summit, 2017%u2022 %u201cThe Best Company to Work For 2019-20%u201d, by Business Connect India.%u2022 Women entrepreneur of the year by Start-up city%u2022 Industry excellence award by Amity Education Group.In addition to this, she is the first woman to be part of IP colloquium program of WIPO, Switzerland, Geneva. She is also a regular speaker at ET NOW %u201cLeaders for Tomorrow%u201d Show. FUTURE PROSPECTS In the next 5 years, the company is envisioning to become a professional family of more than 500 employees and cross a turnover of 100 CRs. Through her business, Shweta is aiming to enlist India in the top 5 of rankings of Innovation Index. The company is also looking forward to becoming one of the top 5 IP firms for Startups, Universities and SMEs.